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Alterna

4 Products
Featured Products
My Hair My Canvas Meltaway No-Rinse Micellar Cleanser on white background
1

$25.00

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Caviar Restructuring Bond Repair 3-in-1 Sealing Serum on white background
3

$39.00

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My Hair My Canvas Any Way Texture Spray on white background

$28.00

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CAVIAR Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee on white background

$29.00

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BEST SELLER
My Hair My Canvas Meltaway No-Rinse Micellar Cleanser on white background
1

$25.00

ADD TO CART
Caviar Restructuring Bond Repair 3-in-1 Sealing Serum on white background
3

$39.00

ADD TO CART
My Hair My Canvas Any Way Texture Spray on white background

$28.00

ADD TO CART
CAVIAR Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee on white background

$29.00

ADD TO CART
NEW LAUNCHES
My Hair My Canvas Meltaway No-Rinse Micellar Cleanser on white background
1

$25.00

ADD TO CART
My Hair My Canvas Any Way Texture Spray on white background

$28.00

ADD TO CART
CAVIAR Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee on white background

$29.00

ADD TO CART
Caviar Restructuring Bond Repair 3-in-1 Sealing Serum on white background
3

$39.00

ADD TO CART
BEHIND THE BRAND
BEHIND THE BRAND right banner

A commitment to alternative beauty has been at the heart of the Alterna story since it debuted in 1997.  Alterna began its journey by creating innovative, luxurious haircare and styling products inspired by skincare science and formulated with pure and effective ingredients.  

Today it continues to define the cutting edge of clean beauty with their minimalist development philosophy. Alterna is proud to renew and refine its commitment to clean beauty as it brings a new generation of transformative haircare with My Hair. My Canvas. This exciting new line reimagines the creative possibilities of haircare, and it has been designed to deliver maximum impact on hair with the goal of minimizing their environmental impact.

ABOUT ALTERNA
ABOUT ALTERNA right banner

At the heart of each Alterna's vegan formula is sustainably sourced Vegan Botanical Caviar blended with unique, powerful ingredients like Water Lily Extract, Coconut Sugar Blend, White Charcoal, Prickly Pear Oil, Perlite and Lemon Peel Extract. Their formulas are formulated without added parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents. My Hair. My Canvas. formulas are designed to nurture each strand for undeniably beautiful and healthy hair.

New Subscribers get 10% Off

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United States
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