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Alterna

40 Products
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My Hair My Canvas Glow For It Universal Gloss on white background
Alterna
My Hair My Canvas Glow For It Universal Gloss

$27.00

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My Hair My Canvas Soaring High Volumizing Blowout Mist on white background
Alterna
My Hair My Canvas Soaring High Volumizing Blowout Mist

$27.00

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Caviar Treatment Smoothing Anti-Frizz Nourishing Hair Oil on white background
2
Alterna
Caviar Treatment Smoothing Anti-Frizz Nourishing Hair Oil

$39.00

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Cool Hydrations Nourishing Masque on white background
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Cool Hydrations Nourishing Masque

$34.00

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My Hair My Canvas Meltaway No-Rinse Micellar Cleanser on white background
1
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My Hair My Canvas Meltaway No-Rinse Micellar Cleanser

$25.00

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My Hair My Canvas Shine On Defining Foam on white background
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My Hair My Canvas Shine On Defining Foam

$27.00

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My Hair My Canvas Any Way Texture Spray on white background
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My Hair My Canvas Any Way Texture Spray

$27.00

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My Hair My Canvas Easy Does It Air Dry Balm on white background
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My Hair My Canvas Easy Does It Air Dry Balm

$27.00

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My Hair My Canvas New Beginnings Exfoliating Cleanser on white background
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My Hair My Canvas New Beginnings Exfoliating Cleanser

$29.00

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My Hair My Canvas More to Love Bodifying Shampoo on white background
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My Hair My Canvas More to Love Bodifying Shampoo

$29.00

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TOP RATED
Caviar Moisture Replenishing Moisture Shampoo on white background
2 Sizes
10
Alterna
Replenishing Moisture Shampoo

$34.00 to $52.00

Caviar Moisture Replenishing Moisture Conditioner on white background
2 Sizes
7
Alterna
Replenishing Moisture Conditioner

$34.00 to $52.00

Caviar Treatment CC Cream on white background
2 Sizes
3
Alterna
CAVIAR TREATMENT CC Cream

$29.00 to $40.00

Caviar Restructuring Bond Repair Shampoo on white background
2 Sizes
1
Alterna
Restructuring Bond Repair Shampoo

$34.00 to $52.00

Caviar Anti-Aging Multiplying Volume Shampoo on white background
2 Sizes
3
Alterna
Anti-Aging Multiplying Volume Shampoo

$34.00 to $52.00

Caviar Anti-Aging Smoothing Anti-Frizz Shampoo on white background
2 Sizes
2
Alterna
Smoothing Anti-Frizz Shampoo

$34.00 to $52.00

Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray on white background
5
Alterna
Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray

$31.00

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Caviar Moisture Replenishing Moisture Masque on white background
3
Alterna
Caviar Moisture Replenishing Moisture Masque

$41.00

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Caviar Restructuring Bond Repair 3-in-1 Sealing Serum on white background
3
Alterna
Caviar Restructuring Bond Repair 3-in-1 Sealing Serum

$39.00

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Caviar Anti-Aging Smoothing Anti-Frizz Air Dry Balm on white background
2
Alterna
Caviar Anti-Aging Smoothing Anti-Frizz Air Dry Balm

$31.00

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NEW LAUNCHES
Cool Hydrations Nourishing Masque on white background
Alterna
Cool Hydrations Nourishing Masque

$34.00

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My Hair My Canvas Meltaway No-Rinse Micellar Cleanser on white background
1
Alterna
My Hair My Canvas Meltaway No-Rinse Micellar Cleanser

$25.00

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My Hair My Canvas Glow For It Universal Gloss on white background
Alterna
My Hair My Canvas Glow For It Universal Gloss

$27.00

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My Hair My Canvas Shine On Defining Foam on white background
Alterna
My Hair My Canvas Shine On Defining Foam

$27.00

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My Hair My Canvas Soaring High Volumizing Blowout Mist on white background
Alterna
My Hair My Canvas Soaring High Volumizing Blowout Mist

$27.00

ADD TO CART
My Hair My Canvas Any Way Texture Spray on white background
Alterna
My Hair My Canvas Any Way Texture Spray

$27.00

ADD TO CART
My Hair My Canvas Easy Does It Air Dry Balm on white background
Alterna
My Hair My Canvas Easy Does It Air Dry Balm

$27.00

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My Hair My Canvas New Beginnings Exfoliating Cleanser on white background
Alterna
My Hair My Canvas New Beginnings Exfoliating Cleanser

$29.00

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My Hair My Canvas More to Love Bodifying Shampoo on white background
Alterna
My Hair My Canvas More to Love Bodifying Shampoo

$29.00

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My Hair My Canvas Me Time Everyday Conditioner on white background
Alterna
My Hair My Canvas Me Time Everyday Conditioner

$29.00

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THE CAVIAR EXPERIENCE
THE CAVIAR EXPERIENCE right banner
Caviar Color Infinite Color Hold Top Coat Shine Spray on white background
1
Alterna
Caviar Color Infinite Color Hold Top Coat Shine Spray

$33.00

Manf BO
Caviar Color Infinite Color Hold Conditioner on white background
Alterna
Caviar Color Infinite Color Hold Conditioner

$34.00

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Caviar Color Infinite Color Hold Shampoo on white background
Alterna
Caviar Color Infinite Color Hold Shampoo

$34.00

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Caviar Treatment CC Cream on white background
3
Alterna
Caviar Treatment CC Cream

$40.00

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Caviar Restructuring Bond Repair Shampoo on white background
Alterna
Caviar Restructuring Bond Repair Shampoo

$34.00

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Caviar Moisture Replenishing Moisture Shampoo on white background
9
Alterna
Caviar Moisture Replenishing Moisture Shampoo

$34.00

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Caviar Moisture Replenishing Moisture Conditioner on white background
7
Alterna
Caviar Moisture Replenishing Moisture Conditioner

$34.00

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EXPLORE ALTERNA
BEHIND THE BRAND
ABOUT ALTERNA
BEHIND THE BRAND
BEHIND THE BRAND
BEHIND THE BRAND right banner

A commitment to alternative beauty has been at the heart of the Alterna story since it debuted in 1997.  Alterna began its journey by creating innovative, luxurious haircare and styling products inspired by skincare science and formulated with pure and effective ingredients.  

Today it continues to define the cutting edge of clean beauty with their minimalist development philosophy. Alterna is proud to renew and refine its commitment to clean beauty as it brings a new generation of transformative haircare with My Hair. My Canvas. This exciting new line reimagines the creative possibilities of haircare, and it has been designed to deliver maximum impact on hair with the goal of minimizing their environmental impact.

ABOUT ALTERNA
ABOUT ALTERNA
ABOUT ALTERNA right banner

At the heart of each Alterna's vegan formula is sustainably sourced Vegan Botanical Caviar blended with unique, powerful ingredients like Water Lily Extract, Coconut Sugar Blend, White Charcoal, Prickly Pear Oil, Perlite and Lemon Peel Extract. Their formulas are formulated without added parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents. My Hair. My Canvas. formulas are designed to nurture each strand for undeniably beautiful and healthy hair.

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